Composio is a developer-first integration platform that gives AI agents access to 1,000+ pre-built toolkits/connectors, managed authentication, tool search, context management, and a sandboxed environment.
Composio already had a strong search foundation and established authority, with a Domain Rating of 64.
The opportunity was to build on that foundation and capture more of the search demand around its category. Much of Composio's organic visibility was concentrated around branded and documentation-related searches, while commercial queries such as alternatives, comparisons, product-led queries and category terms offered room to grow.
At the same time, AI assistants were becoming another way for developers to research and compare tools. Composio had an opportunity to strengthen its presence in those answers alongside its traditional search visibility.
We worked with Composio to expand that visibility across both search and AI.
Our response was not to pick between authority-building, content, and AI optimisation, but to run all of them in parallel, with link building and pSEO compounding every content and GEO investment.
The link-building programme focused on relevant editorial placements across the developer, SaaS, and AI ecosystem.
Over the engagement, the Domain Rating increased from 64 to 74.
Content covered the buyer journey, from developer-focused informational searches through commercial comparison terms, down to transactional, product-evaluation searches. The deliberate focus on bottom-of-funnel terms is what turned traffic growth into pipeline growth.
Composio's extensive library of toolkits and integration use cases created an opportunity to address long-tail searches at scale.
We developed structured page formats around integration, tool, and comparison queries, expanding Composio's coverage across relevant searches. This is the primary reason for the growth in impressions and the surge in indexed, cited pages.
AEO became part of the search strategy as AI-generated answers became an increasingly important discovery channel for developers.
We focused on making Composio’s content easier for AI systems to understand and cite, with a focus on the bottom-of-funnel topics that shape tool shortlists.
Six months of work produced measurable growth across organic search, high-intent queries, and AI visibility.
Organic clicks increased from 250K to 754K compared with the previous six-month period. Organic impressions grew from 12.4M to 55.9M, while average position improved from 9.2 to 7.2.
Composio's Domain Rating increased from 64 to 74 during the engagement, alongside substantial growth in referring domains and backlinks.
Clicks for commercial, high-intent searches increased from 1.8K to 3.94K, while average position improved from 16.7 to 7.9.
The increase in high-intent organic traffic translated into a roughly 3× increase in conversions from organic search, connecting search growth more closely to product consideration.
Tracked AI citations grew from fewer than 10 to roughly 180 across major LLM platforms. 447.1K total AI citations and 240 average cited pages over the period, on a steep, sustained upward curve.
Visibility across core BOFU themes also increased from under 7% to 24%.
The engagement helped Composio extend their search presence.
The biggest shift was in the overlap between visibility and intent. Composio gained ground on commercial searches where developers and product teams were actively comparing tools, while also becoming more visible in the AI answers shaping those decisions.
Also, the +10 DR move widens the moat. Every future page now ranks faster and is more likely to be cited.
Over six months, Composio expanded its existing search foundation into a broader acquisition channel.
