Marketing Insights

All our thoughts, ideas, and know-hows on Marketing, Demand Gen, and every single thing you need to hit the epic slope of growth.

Organic Traffic Value

How Much Is Your SEO Really Worth?

We analyzed organic traffic value across 7 SaaS brands to show what SEO is actually worth, how intent shapes value, and where real ROI comes from.

Paid-Organic Keyword Overlap

Paid-Organic Keyword Overlap Across Top 7 SaaS Brands

We looked at how paid and organic keywords overlap across SaaS brands. Here’s where paid actually helps, where it doesn’t, and what you can do about it.

SaaS Google Ads

How Top SaaS Brands Write Google Ads That Convert

See how top SaaS brands write Google Ads that convert. Real examples, patterns, and insights from HubSpot, Stripe, Zoom, and more.

Local SEO vs Paid Search

Local SEO vs Paid Search: What does the Data Show?

We analyzed 7 SaaS brands to compare local SEO vs paid search. See where global demand exists and how teams are (or aren’t) investing.

Brand vs Non Brand Keywords

How SaaS Companies Split Brand vs Non-Brand Search Demand

A data-led analysis of brand and non-brand search across HubSpot, Stripe, Figma, Databricks, Twilio, Box, and Zoom.

SEO Benchmark Report

How the Top 50 SaaS Companies Perform in Search

A data-led SEO benchmark of 50 leading SaaS companies. See how traffic, keywords, authority, and paid search shape performance at scale.